Designing Better Landing Pages

Sep 27, 2022

A landing page is the first thing your visitors see when they come to your website. It's important to make a good first impression, and that starts with having a well-designed landing page. A well-designed landing page can be the difference between a user bouncing from your website or taking the next step in your conversion funnel. But what makes for a good landing page?

The Purpose of a Landing Page

Before we get into the nitty-gritty of designing landing pages, let's first talk about what they are and what their purpose is. A landing page is a stand-alone web page that is designed with a single focus in mind: conversion. This could mean getting someone to sign up for your newsletter, make a purchase, or fill out a form. Whatever the goal may be, the purpose of a landing page is to get your visitors to take action.

  1. Keep it Simple

    When it comes to design, less is almost always more. This is especially true for landing pages. You want your visitors to be able to easily find what they're looking for without being distracted by unnecessary elements. Stick to a simple design with a clean layout and use whitespace judiciously to keep things looking uncluttered.

  2. A Compelling Headline

    The headline is often the first thing a user will see when they land on your page, so it's important to make sure it's attention-grabbing and relevant to the rest of your page content. Your headline should be clear and concise, and it should give users an idea of what they can expect to find on your page.

  3. Use Compelling Images

    People are visual creatures, so it should come as no surprise that images are an important part of any good landing page design. Use images sparingly, though, and make sure they're relevant to the content on the page. Stock photos can be tempting, but try to avoid them if possible since they can often look generic and impersonal. Instead, use high-quality photos that will help give your visitors a better idea of who you are and what you do.

  4. Write Compelling Copy

    The copy on your landing page should be clear, concise, and persuasive. Get straight to the point and make sure your message is easy to understand. Use strong calls-to-action (CTAs) throughout your copy to encourage your visitors to take the desired action, whether it's signing up for your newsletter or making a purchase. And finally, don't forget about using keywords throughout your copy since they'll not only help with search engine optimization (SEO) but also make it easier for people to find you in the first place.

  5. Use Colors Strategically

    colors can have a big impact on how people perceive your brand and can even influence their buying decisions . When choosing colors for your website and landing pages, be intentional about it and consider what message you're trying to communicate with each color you use . For example , blue often conveys trustworthiness and reliability , while green can represent growth or nature . If you're not sure where to start , there are plenty of great resources online that can help you choose the right colors for your brand . Just make sure you're consistent with the colors you use across all of your marketing materials .

  6. A Strong Call-to-Action (CTA)

    Your CTA is what you want users to do when they land on your page—whether that's subscribing to your email list, downloading a white paper, or making a purchase. Make sure your CTA is clear and easy to spot—it should be large and in charge, with contrasting colors that make it pop against the rest of your page. And don't forget to include a sense of urgency in your CTA copy!

  7. Social Proof Elements

    Social proof can be a powerful tool in convincing users to take action on your landing page. This could be in the form of customer testimonials, customer reviews, media mentions, or even just social media buttons that show how many people have liked or shared your content. If other people are doing it, it must be good, right? Including social proof elements on your landing page can help increase conversions by giving users that extra boost of confidence they need before taking action.

Creating effective landing pages can seem like a daunting task , but it doesn ' t have t o be . By following the simple tips above , you ' ll be well on your way t o designing better landing pages that will help improve your website ' s conversion rate in no time . So what are you waiting for ? Get started today !